Nguyen Thi Phuong Thao, a Vietnamese entrepreneur is on her way to becoming Vietnam’s first woman billionaire. She is VietJet Air’s incumbent CEO, and own 95% of VietJet Air. Her latest marketing ploy is dressing up VietJet Air’s flight attendants in bikini outfits.
According to Nguyen, “You have the right to wear anything you like, either the bikini on the traditional ao dai (traditional Vietnamese clothing). We don’t mind people associating the airline with the bikini image. If that makes people happy, then we are happy.” The flight attendants are also featured as calendar models.
VietJet Air is the country’s only privately-owned airline and is about to go public very soon. It was able to grab more than 30% of the industry’s market share and is continuing to rise up to this day because of the bikin-clad stewardesses. Nguyen poised to make at least $1.37 billion when Vietjet goes in public in the coming three months.
Source: EliteReaders
